A product category that is mainly used to decorate and enhance the aesthetics of homes and offices. The idea and need of decorating unique artifacts by people make Handicrafts a very important category. The trends for decorating homes are at an all-time high with many homes using decorative items and unique artefacts that set them apart. The interior designing of homes is closely associated with handicrafts, a decorative piece can alight the entire room with its sheer brilliance and appeal. The love for beautiful artifacts has grown manifold in recent years with the growth of homes, and the demand for handicrafts grows with people buying new homes and flaunting their interiors.

The Indian handicrafts market was valued at US$ 3,968.0 million in 2022 and is expected to reach US$ 5,583.9 million by 2028, growing at a CAGR of 7.94% during the forecast period (2023-2028). The Indian handicrafts market size reached US$ 4,277.5 Million in 2023. The market is expected to reach US$ 7,817.8 Million by 2032, exhibiting a growth rate (CAGR) of 6.7% during 2024-2032.

Knowing about the category thoroughly generates high enthusiasm among the research team at Kingster Education, the team digs deeper to identify the features that make the handicraft category an interesting and promising one. With new insights, the enthusiasm grows, and differentiating features that can be a trendsetter of sorts are identified. This is the breakthrough information that makes a successful E-commerce platform, when the core differentiating aspects are embedded into the platform, the customer’s experience is enhanced and this engages them for a long period. 

On Case studies

Reflection is a critical step in understanding case studies. Once the narrative has been dissected and key factors identified, analysts must consider the broader implications. What lessons can be learned from the case? How can these insights be applied to similar or different contexts? For instance, a case study about a company’s successful product launch might reveal transferable strategies for market research, innovation, or customer engagement. Kingster Education breaks down complex systems on the factors that brought success to the handicrafts category within the e-commerce segment, by thoroughly de-engineering and evaluating successful companies like Govt. of India’s Craft Portal, FabIndia, The Tribe India, Aadivaa and Okhli an all-new perspective is presented for the clarity, understanding, and implementation of students and learners.