The most significant category, food is consumed by people on a day-to-day basis. The basic need for people is food without which the sustenance of life is impossible, the topicality of the category is very high and customers’ needs are also too high. The category is too sensitive and too relevant in terms of the customer’s preference because every human being needs food, hence the customer’s preference is very high and the category becomes too challenging as an E-commerce platform. The types of food range from pulses, cereals, essential commodities, packaged food, and organic products, the list doesn’t end there it has an extensive and lengthy product line.

The market size of agriculture in India is estimated at USD 372.94 billion in 2024 and is expected to reach USD 473.72 billion by 2029, growing at a compound annual growth rate (CAGR) of 4.90% during the forecast period. The agriculture sector is the primary livelihood source for about 58% of India’s population. The gross domestic product (GDP) has been reduced to less than 20% the contribution of other sectors increased at a faster rate, and agricultural production has grown.

Learning about a category is the most basic of the needs and looks very simple too, but the various other aspects that hold significance to food enhance the interest of the student. The success of an agriculture and food product online marketplace mainly depends on quality, storage, packaging, and sourcing. The research team identifies these sensitivities and builds the right course material that differentiates it from other study materials available in the online space. This study material gives the much-needed knowledge edge to the student and enables him to think differently and to think in the right direction.

The instructing team empowers the student on a day-to-day basis by presenting them with trends of the category that change the very dynamics of the business, this methodology will inculcate a clear and present mind to the student and provide him with the much-needed clarity.   

On Case Studies

Thoughtful analysis of case studies and the evaluation process are interconnected components of systematic analysis used across disciplines to comprehend, optimize, or replicate systems, processes, or decisions. A well-crafted case study captures the nuances of challenges faced by organizations, individuals, or systems, presenting a narrative rich in context, stakeholder dynamics, and outcomes. Each aspect offers unique insights, yet together they create a comprehensive framework for learning and improvement. Kingster Education brings a broad perspective on the factors that brought success to the agriculture products category within the e-commerce segment, by thoroughly de-engineering and evaluating successful companies like BigBasket, Ninjacart, Crofarm, Naturefresh, and Stafresh, an all-new perspective is presented for clarity, understanding, and implementation of students and learners.