Customers always look for value from the platform, apart from buying products and ensuring security from online transactions, they would also welcome other integrations if they enrich their buying experience. If the buying process is more than what it used to be, they would like every bit of it.

Interaction and engagement with customers begin from social media platforms, the social media platforms have evolved in recent years and engage the audience with great content. The customer interaction ideally begins with the products and services from these platforms, which propels them into knowing about the products and services of their interest. The browsing of online websites begins in this manner and customers mostly like to buy products that entice and overwhelm them.

The real experience of products begins from the time the product is shipped, the authenticity of the product as shown and demonstrated on the website elates the customers and makes them ecstatic, the real brand experience is delivered. Genuineness and authenticity are sacrosanct in gaining customer trust, and once the trust is gained the success of the brand is almost achieved.