The program uplifts the entire industry and its people, especially the small and micro business owners; the access to a wider audience enables their businesses holistically. Kingster Education has envisaged a comprehensive approach to E-commerce education and training in the world of Micro, Small, and Medium Enterprises (MSMEs). The education modules are bespoke and are devised keeping the challenges in mind for the existing MSMEs, the online training gives them a thorough understanding and approach to all the critical issues faced by them in executing their business objective online. With in-depth analysis of the MSME industry, Kingster Education has perfectly understood the challenges faced by the Business Owners at ground zero level. Digitization isn’t a complex process in today’s world, but still over 90% of MSMEs are struggling to take businesses online because of the lack of understanding in executing an ideal and perfect E-commerce strategy bespoke for them.

Kingster Education brings this expertise on board as they have a comprehensive understanding of the industry challenges across various categories under MSME. The learning’s and insights acquired by the team across streams and categories empower them to handhold and guide the Entrepreneurs and Business Owners in their maiden E-commerce journey. Research data indicates that a large percentage of MSMEs are apprehensive about digital sales, it is estimated that over 60% of businesses in this segment are confident about the growth of business coming from digital sales. The business owners are aware of the potential online platform offers and prefer to optimize it. Expansion of the product and business offerings is imperative in the age of E-commerce.

A significant number of MSMEs are finding it tough to build a product portfolio and cataloguing of products online, the task for these businesses is significantly challenging. Over 45% of MSMEs are facing a daunting task in building a product portfolio, they know their product has the required cut and superiority in the marketplace, but the wherewithal of building an online portfolio is all they need.