Start-ups and e-commerce companies that have just ventured in often fail to realize the significance and importance of trademarking logos and related intellectual properties. The companies that do not know about trademarks believe that by just having a logo, their task is accomplished. When there is an infringement, the companies whose logos have been copied realize the importance of trademarks. Trademarks ensure complete legal protection for companies and their business interests, a logo that has been trademarked cannot be copied by competitors or other players.

Kingster Education has taken up the initiative of making entrepreneurs and e-commerce companies aware of protecting their intellectual properties and brand logos through trademarking. A significant amount of time and energy will be lost by the companies fighting a battle with the competition that has copied the logo and name. Protection against all kinds of infringement should be thought beforehand by companies and much before the logo is launched in the market, a brand logo should be launched after applying for a trademark. This should be a thumb rule for all start-ups and e-commerce companies that have built a product portfolio of their own.

Trademark licensing and Product portfolio management should be a compulsory discipline in every company, irrespective of whether it is an online or an offline company. Trademarking brings in utmost severity to companies because, a small negligence can threaten the very existence of the products that they have toiled, built, and grown. A brand that has grown leaps and bounds with its loyal customer base becomes part of the customer’s psyche and emotion, when these customers see another brand having the same name and logo features, they become confused. These customers have built the company over some time by being their loyal customers and buying the product, the infringement threatens the relationship and the business.

Kingster Education knows the competitive landscape of the business world; it empathizes with companies and insists on applying for trademark licensing before the launch of the product logo and company logo into the public space.